What do you think of when you hear the term MARKETING? I think of drawing prospective clients in with features, promised benefits, and catchy phrases or images. But there is a whole other fact to marketing that we often forget: Purchase Validation
- COST SAVINGS
You likely promised lower costs to prospective clients, so now is the time to remind them how much they’re saving. There are eight areas in which business save costs with VoIP:
Monthly Line Charges – less than Legacy costs
Domestic Long Distance – no longer an additional cost
International Long Distance – lower rates and/or plans
Enhanced Features – now FREE with VoIP
Reduced Need for Toll-Free Numbers – no longer spend on Toll-Free
Phone Systems – no large capital investment
Less Need for TEM – less complex, less need for management
Trunking – shift from PRI trunks to SIP trunks
- EMPLOYEES LOVE THE NEW FEATURES
Users that had been using the same Legacy system for their entire career will be impressed with the vast features available with VoIP – and the easy learning curve. There are four of the most popular features among users:
Visual Voicemail – users can access their voicemail anywhere with an Internet connection and easily share messages with others
Ad Hoc Conferencing – advanced conferencing features such as drag-and-drop, recording, etc.
Click-To-Call – simply click on a contact on a PC or mobile device to call
Customization – users can control many features from their PC including ring tones, personal greetings, call forwarding, etc.
- NETWORK IS EASIER TO MANAGE
The previous two benefits of VoIP will please management and employees, but what about the IT team? The following three examples will benefit IT:
Streamlined Operating Environment – legacy systems involve two separate networks that need IT management, but VoIP converges them in to one network.
Self-Provisioning – VoIP is more flexible and user-friendly so IT will have a lighter workload and be less dependent on the carrier
Budget-Friendly – due to the lower costs of VoIP the IT team will no longer be under budget constraints and can freely make changes without seeking budget approval
- ACCESS TO A RICH ECOSYSTEM
While Legacy Telephony is a tried & true and long-lasting solution, VoIP is dynamic and opens the door to a large ecosystem of developers and innovation. VoIP will continually benefit users over time in two ways:
Added features & functions that go beyond Legacy’s capabilities. For example, High Definition voice.
Integration with other communication features such as video, presence, messaging, and ultimately Unified Communications.
- STEPPING STONE TO UNIFIED COMMUNICATIONS
While VoIP may be a passing trend that gives way to text or other methods of communication, it is the first step towards Unified Communications. Companies that purchase a VoIP System will be getting a foot in the door to Unified Communications and will be able to gradually add the other pieces.
In short, companies with VoIP will reap many benefits for years to come. We can use marketing to validate their decision and get them excited about the future.
ALCATEL offers all the above mentioned features for both consumer and business people worldwide. ALCATEL phones and monitoring solutions are commercialized by telecom operator and by professional and consumer retail sales channels around the world. The excellent reputation of ALCATEL brand in the minds of both consumers and business people is the result of our continuous efforts to provide excellent well-made devices at the right prices.
Radiant Info Solutions is a national distributor of ALCATEL business phones.
For more info, please put in your query at “email@example.com” or call us at +91-11-46515639/40 also visit at www.radiant.in