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How a Distributor Forging and Reinforcing a Brand in a Critical Business Environment?

Posted by   Category blog, Distributor 

In today’s scenario of economic uncertainty, the weakening rupee and stiff marketing competition, business itself – its internal challenges and opportunities – is becoming more difficult than ever before. The shifting market, technology priorities, regulatory and compliance challenges, fight against counterfeit products and crisis preparedness and management are major challenges that IT distributors face today.

Distributor Role

The good marketing network of distributors is the backbone for the success of any product. This year, distributors have realized the big opportunity that newer technologies like Cloud Computing, Big Data, Mobility, Social media are offering. While the big players in IT distribution are very aggressively promoting these technologies amongst their channels, others have also started realizing the significance of technology expansion. With tough competition in the IT industry, it is really difficult for anyone to make a presence. Still, some exclusive distributors are really doing a commendable job.

With the right combination of resources, distributors bring technology solutions to the market and in the process create a true value proposition for its partners. Armed with the best-of-breed technology solutions, various national and regional distributors have made their mark in the value-added landscape. The distributors are well on their way to align their business models more closely with their tech vendors by providing highly-skilled technical support to offer deep expertise for world-class customer satisfaction.

With the passage of time, Value Added Distributors (VADs) are accelerating the sale of product solutions into the market place with a focus on incentives to drive reseller growth. The VAD community is making the market much more competitive by providing an enhanced and superior level of service for partners and customers in the technology space so that customers can select the best combination of software, hardware and services to meet the desired objectives. Secondly, VADs are aimed at creating an enhanced and superior level of service for partners and customers on the latest technologies and the role has built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of speciality solutions. VADs also offer training, educate and help resellers understand the customer requirements to deliver appropriate solutions and understand the requirements that they should go all out to create a more compelling demand generation.

Keeping the challenges of customer’s business and services in mind, Radiant Info Solutions helps them to adopt the latest technology solutions and services in a consultative manner in the field of Security, Storage & Networking. The core of Radiant Info Solutions aligns market development activities in line with offerings maturity in product life cycle evolution, thus creating a scalable and sustainable business. Radiant Info Solutions’ Customer Life Cycle Framework helps in reaching out to the right customer at the right time with the right set of solutions, based on vertical and size of business.

Radiant Info Solutions distributes a variety of Networking and security products and also offers IT consulting and training services focused on helping their customers to identify improvement areas, analyzing business problems and optimizing their IT infrastructure. Radiant Info Solutions is skilled in architecting and deploying secure enterprise networks, Data Centers, Video Integration Solutions and Boardroom Solutions that consolidate, integrates and enables management of information for mission-critical applications.

For more information visit : www.radiant.in